It takes time to optimise your Search performance
SEO takes time and commitment to achieve top listings on the major search engines. Many webmasters still believe that they will be on Page one immediately after submitting their website to Google. It...
View ArticleGoogle studies the incremental clicks impact of search advertising
PPC (pay-per-click) advertising is both an effective and popular online marketing tool. Over the next few years it has been estimated that around £25 billion is going to be spent on PPC ad campaigns....
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Conventional PPC Techniques Don’t Work For All AdWords Accounts
Recent studies have shown that traditional PPC wisdom is not true for all AdWords accounts and while conventional rules work for some companies, there are certain techniques that should possibly be...
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Google AdWords Introduces Major Changes to Keyword Match Types
Starting next month, Google are introducing major changes in the way existing and future AdWords campaigns work. Google is attempting to make improvements to exact and phrase match search terms. From...
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Google Announce Changes to AdWords ‘Rotate Evenly’ Settings
This week, Google announced that major changes will occur to the AdWords rotation tool. The current rotation setting allows users to test new advertising techniques by selecting either ‘optimise for...
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Top PPC Tips From This Year’s SMX London Conference
Last week Chelsea Football Club was full of SEO and PPC experts for SMX London, the world leading search engine marketing conference. The most accomplished search engine marketers in the world,...
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Google Releases New AdWords Auction Report Feature
Earlier this week Google released a new reporting feature called ‘Auction Insights’. This new tool allows advertisers to view a report that shows how much impression share they are getting for...
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Search Marketing Facts and Tips on Father’s Day
Last weekend was of course Father’s Day, a celebration where we thank and treat our doting Dads. Despite spending figures coming in higher for Mother’s Day, as revealed in Experian’s ‘Top Ten Facts...
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